Turn Your Restaurant into a Tourist Destination

Are you looking to increase your daily profits? Then, you may want to turn your restaurant into a tourist destination. Studies show that travelers spend most of their budgets on drinking places and food services. To capitalize on this emerging market, use the following tips:

1. Go Online

The internet is awash with opportunities to make money in the real time. To turn your restaurant into a tourist destination, you need to connect with real people through the internet.

The first step to do this would be by building your presence on social media. When tourists arrive at a destination, they usually log into their Facebook accounts and search for a location. Therefore, you need to post ads on Facebook to tap into this market of tech-savvy tourists.

Busy holidays (such as the 4th of July) are perfect for boosting adverts and offering specials. Use social media and online tools to turn your restaurant into the ultimate tourist spot in your location.

Additionally, you can also use Twitter to channel more visitors to your establishment. Research first, then tweet using popular hashtags that the tourists are likely to post to or follow. For instance, if you own a diner in New Hampshire, use the hashtags #NH #NewHampshire when you tweet special promotions you may be running.

2. Use Concierges

Concierges are the first people tourists speak to when they arrive at their destination. Studies also show that most visitors ask their hotel concierges when they need bar and restaurant recommendations. To this end, you should know every concierge in your area. To ensure they keep pointing tourists towards your establishment, give them such incentives as free dinners, promotional cards and discounts.

3. Connect with Local Businesses

You should also work with most of the businesses in your area (including chambers of commerce, shops and hotels) to cross- promote. Share links on each others’ websites, exchange brochures for menus and offer hotel guests discounts at your restaurant. For instance, you can connect with local bus tour groups and offer them free drinks to tourists who present referral cards and ticket stubs.

4. Train Staff

The other innovative method for turning your restaurant into a destination involves training your staff members to act as local tour guide. Teach them how to converse knowledgeable about the local area. This will build your establishment’s reputation as a place where tourists are welcome and where they can gain useful insight on other local attractions.

5. Gather Feedback

Finally, ask the tourists who visit your restaurant to give feedback, either verbally or using comment cards. Find out how they heard about your place and use the information to direct your marketing efforts in the future.