Here are some of the ways on how to turn your typical restaurant, into an elegant outdoor space. No need to worry about how much capital you need to invest. A minor investment, that wouldn't even cost a fortune, could definitely give a major boost in your future revenues.
1. Visibility and appeal
As a dedicated owner, chances are, you usually exert a lot of time and money into your restaurant's marketing effort. You want to make sure that the brand you're trying to promote would be well-known in your community. During the summer, spring, and the beginning of autumn, most people would prefer to dine outdoors. With this, you could be attracting in (or shooing) them away because of how your place looks like from the outside. Who knows, maybe some of your nearby competitors are already trying to lure your loyal customers by having a more enthralling restaurant fronts.
What you should do. Why not bring your restaurant to the next level? You can do this by utilizing some attractive and cozy-looking alternatives on the sidewalk, as part of a patio or deck. When it's nice out, people would prefer to dine outside. Likewise, if they haven't chosen their restaurant yet, the look of your sidewalk cafe or patio could draw them in.
2. Seeing is wanting
Try to observe how advertisers manipulate the viewers with their TV commercials. They tap into the viewers' inherent peer mentality, and the attitude that they shouldn't miss out the fun. With this, if individuals, families, or couples pass by your store and notice the other families enjoying the outdoor space, they'll be enticed to try it as well. Most people tend to follow the actions of others, such as; they'll want to check out the latest establishment that caused a major stir.
For this kind of customers, seeing people enjoying your al fresco dining would act as a living commercial. Who wouldn't be seduced once they smell your mouth-watering dishes and see people enjoying themselves. With this strategy, passersby would be more inclined to pick your restaurant next time they head out for lunch or dinner. If not, they'd surely make a mental note of visiting it in the future.
3. Work with the seasons
For those who are blessed with a few months of nice weather, they should take advantage of that. People would want to be outside-- especially those who were stuck inside their homes during cold winter months. Nothing beats sharing a drink or two, a meal, or an appetizer under the sun.
However, if your location is one of the places where only a few months of summer could be enjoyed; there are several ways on how you can still stretch your al fresco experience-- even during the cooler months. To fight against cold temperatures, you could utilize gas heaters and tents. Likewise, outdoor fireplaces, fire pits, and torches could be very ideal too. Though, when the heat reaches the top of the thermometer, you could use umbrellas, fans, and misters to cool off your valued customers.
4. More seats, more bucks
An outdoor space is more advantageous. For one, it gives you the privilege to have more seats without any massive investments. Particularly during busy periods, if you'll be able to accommodate more customers, that means, you'll be generating more income. Aside from having a larger dining area, your loyal customers won't be disturbed by any influx of new patrons. Lastly, more satisfied customers means, the word-of-mouth marketing would be promising.
The possibilities of improving your patio businesses are virtually endless. The only limit would be your imagination. In case that you don't have one yet, you should try to get in touch with the agency that handles your city's outdoor dining permits and get acquainted with the requirements needed. Also, you could have a talk with your landlord and figure out if it's possible to add a patio or deck to your restaurant's location. Don't forget to consider what you can do to enhance the look and ambiance of your outdoor dining; and be ready to attract more customers.
Take advantage of the season where most people would prefer eating outdoors. A well crafted plan when it comes to an outdoor dining experience, would result in a sudden increase of customers, and a promising revenue all year round.
0 comments:
Post a Comment